Gutsy Advertising by Barb Jump
Your target audiences want to know one thing: What's in it for me?
I promise to tell them better and faster than ever before. My pledge is backed by three decades of experience in the creative trenches, an attic full of awards, an MA in English/Professional Writing, and–here's an unusual kicker for an ad creative–Certification in Public Health from the National Board of Public Health examiners.
If you guessed I love words, you are entirely correct. But my words connect with your audiences better, because I write like they talk. I never use a 25¢ word when a 5¢ word will do. Simplifying the complicated gives most people a sense of empowerment, calm, and optimism.
My client roster includes: HHS, CDC, NIH, Stanford Health, FEMA, AARP, Sarah Cannon Cancer Institute, Ketchum, OgilvyPR, National Geographic Society, Heart Truth/Red Dress Campaign, Merck, AstraZeneca, Pfizer, Sunrise Senior Living, Marriott, McDonald's, & more!
PhRma to Finance. Tourism to Telecommunications. Hospitals to Hospitality. I've written for them all. So, let's get your communications puzzles solved. Soon.